Do you really need it?
Source: Pinterest
EP. 01
Brands are everywhere. They always have been.
But in 2025, it feels almost unavoidable. Everyone and their mom seems to have a brand they’re trying to make successful. And I can’t help but ask myself: why?
There’s nothing wrong with creating something and wanting it to be profitable. But where does it end? Should there be some kind of standard or qualification before adding yet another product into the world?
Since 2020, over 100,000 new brands have launched.
And as a consumer, when I see yet another makeup, skincare, or fashion line from an influencer or celebrity, I wonder: would they have launched it if they didn’t already have a massive following? Would they still be as “passionate” if it wasn’t guaranteed to sell because of their name?
Then there’s the waste. Let’s be real: no matter how “clean” or “sustainable” a brand claims to be, it still produces waste. That’s the reality.
I’m not saying people shouldn’t launch their ideas. But do we really need another moisturizer, lipstick, or serum on the market? Most of us already have our go-to products. Is there really anything left that hasn’t been made yet?
I don’t have the answers. But maybe if we slow down and actually think about these questions, we’ll get closer to one.
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