Slow down, Fashion week

EP. 03

EP. 03

t’s the beginning of October — we’ve finally entered the fall season. For some, Halloween is near; for others, it’s cozy season.

But for those who are chronically online or into fashion, it’s Fashion Week.

Again.

Fashion Week starts in September in New York and ends in October in Paris — the city of high-end fashion. Your For You page on every social platform is probably showing you every celebrity attending those shows.

But I’m not here to talk about celebs. I want to talk about the industry itself. Fashion Week happens twice a year and lasts for about a month — so really, it’s more like fashion month.

I love watching what’s on the runway and seeing how these creatives express their artistry. But it makes me wonder: do we really need a new autumn-winter collection every year?

It’s not just the big fashion houses debuting new pieces — fast fashion brands are also taking notes for their own upcoming collections. That means even more production of clothes we probably don’t need, if we’re being honest with ourselves.

Look, I love a good pair of heels or a long coat, but those items last me a few winters. So why should there be another collection while we’re still enjoying what we bought last year?

Maybe the real question is: do we need to buy something new just because someone launched a new collection during Fashion Week?

Personally, I think Fashion Week should happen every two or three years. That way, it would feel more special — designers would have more time to create something meaningful, and consumers could enjoy what they already own.

Let fashion breathe a little, don’t you think?

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Bernice Ukwishaka 10/2/25 Bernice Ukwishaka 10/2/25

Life Is the Biggest Stage

EP. 02

What’s the biggest stage in the world? Most people would say the Super Bowl halftime show or a packed stadium. But what if the real biggest stage isn’t a performance at all — what if it’s your life?

The NFL just announced that Bad Bunny will headline the 2026 halftime show. Millions around the globe will tune in. That’s a massive stage.

But think about us — the everyday people. Don’t we also perform every single day? And if so, what’s our biggest moment?

“How are you?”
“Want to grab lunch?”
“Ready for today?”

We answer with smiles as fake as the Eiffel Tower in Vegas. Why? Because we don’t have a choice. The bills don’t wait. The rent is due. The system is built on how well we perform. And the better the performance, the bigger the reward.

But here’s the catch: most of the time we’re not even ourselves. If we truly were, most of us wouldn’t last a day in our jobs.

Work becomes our stage. Our best act. But at the end of the day, you are the main character. Treat yourself like it. Root for your character in real life — because this is your show, and the world is watching.

I’m not here to rewrite the system. I just want to remind you: the stage is already yours.

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Bernice Ukwishaka 5/28/19 Bernice Ukwishaka 5/28/19

Do you really need it?

EP. 01

Brands are everywhere. They always have been.

But in 2025, it feels almost unavoidable. Everyone and their mom seems to have a brand they’re trying to make successful. And I can’t help but ask myself: why?

There’s nothing wrong with creating something and wanting it to be profitable. But where does it end? Should there be some kind of standard or qualification before adding yet another product into the world?

Since 2020, over 100,000 new brands have launched.

And as a consumer, when I see yet another makeup, skincare, or fashion line from an influencer or celebrity, I wonder: would they have launched it if they didn’t already have a massive following? Would they still be as “passionate” if it wasn’t guaranteed to sell because of their name?

Then there’s the waste. Let’s be real: no matter how “clean” or “sustainable” a brand claims to be, it still produces waste. That’s the reality.

I’m not saying people shouldn’t launch their ideas. But do we really need another moisturizer, lipstick, or serum on the market? Most of us already have our go-to products. Is there really anything left that hasn’t been made yet?

I don’t have the answers. But maybe if we slow down and actually think about these questions, we’ll get closer to one.

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